At Sensoji temple last night, for Hatsumode. We arrived a bit early, about 9p.m., before it got really busy.
There were lots of stalls selling food - we had okunomiyaki (savoury pancake) and yakiimo (baked sweet potato).
Most of the people we saw in kimono had been to rental studios. You can guess them by the combination of polyester kimono, very fancy obijime ties (styles more suited to furisode than komon), and the obligatory non-seasonal flower decoration in the hairstyle.
Lots of people wishing us Happy New Year!